teamE4E Coaching

It is the mission of Endurance for Everyone, LLC to provide coaching to everyone who wishes to have it at a reasonable and affordable rate.

Our coaching philosophy is the same as the mantra on the back of our shirts; Swim Calm, Bike Strong, and Run Steady. But what does this mean to me, and how do I express that to a coaching client. This is what I have in my head right now:

Swim Calm

  • The importance is placed on the mental aspect of the swim and developing form
  • Speed comes as the athlete becomes more comfortable with form and being in the water
  • Time in the pool builds confidence
  • Racing builds confidence
  • When at all possible get into the water at the race venue you are training for. This will calm anxiety once it becomes a “known” entity. No surprises on race day.
  • Do what is needed during a race to maintain calmness, including starting in the back and to the side and not getting in the middle of the scrum. Use the rules as you need to. If you need to stop and stand (if you’re able) then do it. If you need a rest, grab a kayak or buoy. You cannot win a triathlon in the swim, but if you go out too fast or get panicked, you can ruin the whole experience.

Bike Strong

  • Weekday training based on intense intervals over long rides
  • Longer rides on the weekend based on saddle time over speed, i.e. getting the body prepared for being in the saddle 4-7 hours.
  • Again, speed comes as endurance builds
  • Train for your “A” race. See #5 in the swim section. Familiarity breeds calmness and promotes confidence.

Run Steady

  • As heavy athletes, the run can be a painful experience.
  • Form over speed
  • Run/walk intervals, gradually increasing run sections over time as the body allows. Emphasize that walking is not defeated.
  • Zone 2 training on longer runs.
  • Brick sessions after all bike rides, even if it’s just a light ten-minute walk/jog
  • No runs over 70% of race distance. This is due to injury and recovery issue. As heavier, or older, athletes a long run of 20 miles can create a recovery need of 3-4 days afterward, which is 3-4 days of no training. By keeping training to a manageable distance the athlete is able to train to the plan and reduces injury occurrence.


This is the place I really deviate from what the course teaches. I do not believe in the high carb needs that is taught in the course. I believe we can train our bodies to be fat burners even during a race, by training in the same manner.

  • Fat adaption during training should result in the ability to race with minimal need for carb intake
  • Real food only
  • Nothing … NOTHING … processed … this includes gels, gu’s, etc.
  • As Dawn Blatner teaches, no C.R.A.P. This stands for no Chemicals in the ingredients, no Refined sugars or flour, nothing Artificial – including sweeteners, and no Preservatives. In other words … REAL FOOD

This is just a start, and I know some reading this are not going to agree. There are still proponents of calorie counting, calorie in-calorie out theory, 65-70% carb eating, etc. If that works for you, fine … have at it … but I know as a heavy athlete it doesn’t work this way, and most of the others I know in my same situation react the same.

Below are the levels of coaching offered and the level of coaching to expect

teamE4E Race Planning: $100: One-time plan (for a single A Race event). One time follow-up at halfway point. TrainingPeaks not required for this level.

teamE4E Coaching: $100/month: Weekly Personalized Training Plans uploaded each Monday. Results reviewed by the assigned coach. Follow-up via email/text. Access to coaching via text 24/7.

Payment is expected on the first of each month through SQUARE invoices. Invoices will be sent a week prior to the email of record, with a reminder on the first of the month if payment has not been received. Non-Payment by the 5th of the month will result in cancellation of coaching services, with a $25 fee for reinstatement unless you contact your coach and make arrangments ahead of time.


If you choose to pay one year in advance you will receive two months for FREE. For example, the cost for one year paying month to month is $1200. If you pay one year up front your total charge will be $1000.

If you have a partner that will be sharing the same plan the charge will be 1.5 times the rate. For example, two people sharing the same plan will be charged $150 per month (or $1500 per year vs. $1800) as long as they stay on the same TrainingPeaks calendar.

Clients are expected to have their own TrainingPeaks account. This can be at the base (free) level or the advanced level ($10) but metrics are not available at the base level and cannot be expected.

Coaches reserve the right to terminate clients at any time.

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